A Simple Event Marketing Tactic that Works
Social media plays an important role throughout the event planning lifecycle, from early event promotion to event follow up. Having a social media presence is a great way to advertise upcoming events, take a multi-faceted approach to customer service by answering questions about your event, and track what people have to say about your event – are they enjoying it, is the food yummy, are the performances or speakers what they were expecting? While we most frequently talk about using social media to get information out, event professionals are often using it organically to gather information as well. You probably already promote your events using social media and you may have explored areas such as live tweeting. And whether you know it or not, it’s likely you’ve employed some ‘social listening’ techniques.